The HOPE Campaign is proud to sponsor the Sawa Sawa Festival, organized by the Sarakasi Trust in Nairobi, Kenya. Held every year during the Madaraka week, this unique festival attracts audiences of over 120,000 people. Due to excellent media campaigns, relations and partnerships, millions of others are also reached through live radio and TV broadcasts.
The Sawa Sawa Festival has a unique African identity appealing to the Kenyan public at large, across age, gender, cultural and economical backgrounds. Sawa Sawa aims to promote the Performing Arts through workshops, meet-the-artist sessions, technical skill and cultural sharing workshops, community building activities, media activations and multi-stage multi-day concerts. Through the years, the lineup has seen international music legends including Hugh Masekela, Baaba Maal, Burning Spear, Black Uhuru and Don Carlos (who represented as a HOPE artist).